Two Minute Checkout?

We're always trying to improve the customers experience on our websites and I was just taking a look at customer checkout stats on bridalgems.co.uk. I decided to do a quick average to see how long it takes to complete the checkout process from entering the name and address to completion. I just looked at one weeks worth of data as rough guide, and was surprised to find virtually every customer who completed checkout finished it in under 3 minutes and the average time was just over 2 minutes. I've no idea how this compares to other shopping sites, but it seems pretty fast to me and I don't think there's much we could do to improve it.

If you've any thoughts or suggestions why not contact us or leave a comment on any of our blog posts, we're always happy to hear suggestions.